This unit of competency describes the skills and knowledge required to analyse business and market conditions, develop a marketing plan, select stock for sale and evaluate outcomes of the marketing plan.

This unit is applicable to individuals who have specialised skills, technical and theoretical knowledge of the horse breeding sector, and management responsibilities for marketing stud stock for organisations.

No occupational licensing or certification requirements apply to this unit at the time of publication.

Work health and safety and animal welfare legislation relevant to interacting with horses applies to workers in this industry. Requirements vary between industry sectors and state/territory jurisdictions. Users are advised to check with the relevant authority for specific requirements.

NOTE: The terms 'occupational health and safety' (OHS) and 'work health and safety' (WHS) generally have the same meaning in the workplace. In jurisdictions where the national model WHS legislation has not been implemented, RTOs must contextualise the unit of competency by referring to current OHS legislative requirements.

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List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

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Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Research and analyse relevant information to identify market and economic trends
Identify and evaluate stud stock from other stud operations to determine strengths and weaknesses of own stock
Present collated information in a manner to provide clear and concise information
Conduct market and situation analysis using established techniques according to the available budget and the need for external assistance
Establish a risk management plan to counter factors influencing the profitability of a horse stud enterprise
Create promotional materials that enhance commercial presentation of stud stock
Identify all relevant legislation and codes of practice applicable to the sale of a horse
Record and communicate priorities, responsibilities and budget to relevant parties
Prepare and record detailed plans for promotional activities according to organisation procedures, and to reflect feedback received on earlier activities
Establish marketing objectives based on new and retained business consistent with stock held and strategic business plans
Establish criteria for the measurement of impact and success of promotional activities
Make adjustments to the promotional and distribution strategies promptly and as required to ensure success
Evaluate and select horses according to the strategic and marketing plans of the stud operation
Evaluate, select and organise horse drafts into appropriate marketing or sale categories and develop catalogue to reflect legislative requirements, representation and accurate documentation
Define and establish potential points for sale, potential clients and catalogue documentation required for each horse
Arrange sale details and advise relevant parties
Notify potential clients of inspection requirements to facilitate selection process and confirm locations and times for inspection
Obtain client feedback of horses selected for sale following inspection, and negotiate alternatives as appropriate
Arrange transport for horses to the sale site, ensuring safety and comfort of individual horses as well as meeting legislative and quarantine requirements and codes of practice applicable to horses in transit
Confirm final sales arrangements including sales orders and penning details, and the availability of particular horses for sale with potential clients according to previous agreements
Organise staff, skilled in safe horse handling techniques, to ensure horse allotments and catalogue schedules are maintained during the sale
Complete all paperwork associated with the sale, and arrange transport details
Evaluate results of the sale against the marketing plan in terms of profitability and success in achieving intended outcomes
Make recommendations in regard to modification of the marketing plan

Assessment Cover Sheet

ACMHBR503 - Develop and implement a marketing plan for stud stock

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

ACMHBR503 - Develop and implement a marketing plan for stud stock

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: